| Company Information
Activision
3100 Ocean Park Boulevard
Santa Monica, California 90405
Tel: (310) 255-2000
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Activision, Inc. is a leading international publisher of interactive entertainment software products. The company maintains a diverse portfolio of products that span a wide range of categories and target markets and can be used on a variety of game hardware platforms and operating systems. The company has created, licensed and acquired a group of highly recognizable brands that it markets to a growing variety of consumer demographics.
Activision's products cover the action, adventure, action sports, racing, role-playing, simulation and strategy game categories. The company offers its products in versions that operate on the PlayStation® 2 computer entertainment system and PlayStation" game console from Sony Computer Entertainment, Xbox™ video game system from Microsoft, Nintendo GameCube™ and the Game Boy® Advance, as well as on personal computers. Driven partly by the enhanced capabilities of the next-generation of platforms, the company believes that in the next few years there will be significant growth in the market for interactive entertainment software and it plans to leverage its skills and resources to extend its leading position in the industry.
Activision's publishing business involves the development, marketing and sale of products, either directly, by license or through its affiliate label program with third-party publishers. In addition to publishing, it maintains distribution operations in Europe that provide logistical and sales services to third-party publishers of interactive entertainment software, its own publishing operations and manufacturers of interactive entertainment hardware.
The company's objective is to be a worldwide leader in the development, publishing and distribution of quality interactive entertainment software products that deliver a highly satisfying consumer entertainment experience.
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