MAGIX is an international provider of software, online services and digital content for the use of multimedia products and services in personal communication. MAGIX provides private and professional users with a range of technologically sophisticated and at the same time user-friendly software, online services and digital content for the design, editing, presentation and archiving of digital photos, videos and music. MAGIX’s products are principally directed at private users. Moreover, MAGIX licenses professional software to commercial users such as music producers and television and radio broadcasting companies. In 2005, based on sales of products through retail distribution of photographic, music and video software, MAGIX held a leading market position in Germany and various other European countries, and was one of the three leading market players in the USA.